I don’t think I’ve ever actually written about Keurig on here.
I kinda didn’t want to acknowledge their existence in the hope that they just died a death quietly in the corner. However, despite my abhorrence, they are incredibly popular still, and I really cannot fathom why.
At my current office job, we have fairly dreadful, stale old drip coffee, but it is cheap and hot and readily available. On the floor above us, the other department has a Keurig machine, which is considered LUXURY in this company. Our supervisor’s desk is full of little pods that he sneaks upstairs to brew on their machine when they aren’t looking. He lent me one once during an Out of Coffee Crisis on our floor. I actually prefer the stale drip…
I honestly cannot understand the fascination with Keurig – or any of the other pod-brands, Tassimo, Starbuck’s Verisimo, Nespresso etc. Their fans cry “but.. convenience! speed!” – really? how? By the time you’ve waited for it to heat up, clipped in your k-cup and waited for it to ooze into your cup, you might as well have boiled the kettle and made a pour over or a French Press. “But it makes just one cup at a time!” – again, why is that a good thing? In the other department, there must be at least 30 people sharing one Keurig machine. Making a big potful is not only easier, it’s also more sociable. If you want to make coffee for just one person with a French Press, just put less coffee and less water in, simples!
This office is not the only place I’ve encountered Keurigs, I worked somewhere with one over the summer and had no choice but to drink it. I tried everything in it – every brand, every different variety/flavour I could lay my hands on (yes, flavour, even “cinnabun” or Irish Cream flavoured k-cups – both were undrinkable!). I never found a single one that didn’t taste stale. I know the pods are sealed and air tight, but you’ve no way of knowing how old the pre-ground coffee was when it was put in the pod!! Fresh is most definitely best.
Then of course, there’s this:
Keurig is made by a company called Green Mountain Coffee, but the only ‘Green’ I can see is that bin, above. I mentioned that K-cups are airtight and plastic – this unfortunately means non-recyclable plastic and lined foil lids glued on, so the different materials can’t be sorted in order to be recycled. So, even if everyone in the upstairs department has just one k-cup a day, that is 30 plastic pots going into landfill every day, plus all the creamer pots for their beloved double-doubles (cos woe betide anyone who ever has actual fresh milk in our fridge!!). It is disgustingly, needlessly wasteful.
But! I hear ye cry, You can get reusable, refillable k-cups!
Yes, you can:
But, why would you want to? Why spent $100+ on a Keurig machine and buy refillable pods, and not just put your coffee in a French Press which costs a tenth of the price? I don’t get it.
However, it gets worse:
It is worth reading that article if you are offended by this rant – they are far more balanced than I am. In brief though, Keurig are launching a new version of their machine, only this time, the pods are going to be DRM-protected. This means, only official Keurig-branded k-cups will fit in the machine. Pirated copies (?) won’t work. So no more buying the cheaper varieties from Costco. No more Timmies or Dunkin Donuts versions. And no more refillable ones. Don’t get me wrong, I’m sure someone will “hack” the DRM soon enough, my point is just that instead of doing something about their packaging waste, Keurig have decided patenting is more important than the environment, and have now made it impossible to use their machine in a more eco-friendly, sustainable manner.
It is the same technology that allows various inkjet printer companies to stop you using unbranded printer cartridges, or stops you refilling them – so you end up with a situation where it is cheaper to throw out the whole printer and buy a new one, than it is to buy replacement cartridges for the original. Printer ink is the most expensive liquid in the world, followed by Chanel No.5, then champagne, bottled water, then maple syrup which is still more expensive than crude oil! I am fairly sure k-cups follow along not far behind, particularly when you factor in the environmental cost of the plastic pods.
When “researching” this post, I came across someone else’s hashtag: #killthekcup ! I won’t got that far, but I remain convinced that k-cups are giant bras, and pods are for whales and alien hatchlings only, and neither should be confused with coffee makers. Don’t do it, folks!