Fairtrade and Quality

09 Nov

London’s ‘Financial Times’ Newspaper Highlights Disconnect Between Fairtrade Sourcing and Cup Quality | Mercanta – The Coffee Hunters

Tis over a year old now, but very interesting article arguing what I argue – that Fairtrade and quality are not necessarily the same thing, and that paying premiums for high quality is more beneficial in the long run than guaranteeing a minimum price.
I do disagree that Monmouths are the only place you can ‘educate yourself’ about coffee though! Obviously another journalist who has never left London…

Leave a comment

Posted by on November 9, 2010 in Uncategorized


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: