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Fairtrade and Quality

09 Nov

London’s ‘Financial Times’ Newspaper Highlights Disconnect Between Fairtrade Sourcing and Cup Quality | Mercanta – The Coffee Hunters

Tis over a year old now, but very interesting article arguing what I argue – that Fairtrade and quality are not necessarily the same thing, and that paying premiums for high quality is more beneficial in the long run than guaranteeing a minimum price.
I do disagree that Monmouths are the only place you can ‘educate yourself’ about coffee though! Obviously another journalist who has never left London…

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Posted by on November 9, 2010 in Uncategorized

 

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